The Facebook Pixel is simply a small piece of code placed on header pages of your website.

Pixel tracking data allows you to take your Facebook advertising to the next level! It will allow you to show targeted ads to those who already visited your website and took some kind of action, for example adding a product to their wishlist or shopping basket. This in turn allows you to retarget those same people with an ad for the exact product they abandoned, reminding them that it’s still available.

In this informative eBook you will learn:

  • How to create a Facebook Pixel.
  • Benefits of implementing the Facebook Pixel 
  • How to set up events on your website.